Agustín RejónAgu Rejón is the Founder of Martechbase. He has worked in B2B Marketing Operations and Performance Marketing for more than 10 years and is fascinated by the role of technology in marketing and sales.
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The ideal SaaS management tool for your tech stack needs to align perfectly with your departmental needs and budget. Here’s the definitive breakdown of the top options available in the market right now.
What is SaaS Management?
SaaS management refers to the process of planning, fine-tuning, and orchestrating the expansive array of software-as-a-service applications available to modern businesses.
In a landscape where the number of cloud-based solutions advances at a dizzying pace, the efficient administration of these tools has evolved from a mere ad-hoc choice into a strategic imperative.
But vital as it is, managing a high number of SaaS applications across different teams can become a very manual and time-consuming chore. SaaS management platforms are designed to simplify this process, making it quicker and more effective.
SaaS Management vs. MarTech Management
SaaS Management is not a one-size-fits-all endeavour. Instead, it's a multifaceted realm comprising various specialised subcategories, each tailored to address specific facets of a company's technology needs and departments, from Marketing to Finance, HR or Customer Support.
MarTech Management is a subcategory of SaaS Management that is specifically dedicated to managing the marketing technology stack.
MarTech Management focuses on the selection, integration, and efficient utilisation of software tools and platforms tailored to marketing, sales and advertising functions.
This subset of SaaS Management is typically more cost-effective as it deals with a narrower set of applications and is highly specialised for marketing needs. MarTech Management aims to maximise the effectiveness of marketing campaigns, improve customer engagement, and optimise the allocation of marketing resources
Martechbase and CabinetM are two examples of MarTech Management platforms; SaaS Management solutions specialised in harnessing the marketing technology landscape.
How to Choose a SaaS Management Platform
Much like when you're choosing any other tool in your tech stack, picking the right SaaS or MarTech management platform for your business needs careful thought to ensure it fits your needs smoothly. The aim is to find a platform that centralises all your tech knowledge, yet delivers accurate results while keeping costs in check.
As you embark on your journey to find the ideal SaaS management platform, here are some important factors you should consider:
- Tech Focus: Which aspect of your business are you intending to document with your new SaaS management tool? Do you require a system that tracks technology usage across all departments or just specific areas such as marketing or IT?
- Tracking Capacity: Is the platform equipped to handle the entire spectrum of SaaS applications you intend to track? Is there a maximum limit to the number of tools or tech stacks it can effectively manage?
- User-Friendliness: Is the platform easy to understand and use by your team? Especially if you're not an IT expert, having a user-friendly platform that needs minimum set up and training is invaluable.
- Security: Does the platform put your data's safety first? Ensuring your sensitive SaaS data is protected is crucial.
- Pricing: Do the pricing plans match your budget and needs? Is the platform’s cost based on the number of tools you intend to track or the number of team members that will use it? Explore different payment structures, like monthly or yearly billing, to find what suits you best.
TL;DR: Top SaaS Management Platforms Comparison
Don't have time to individually research each of the top SaaS Management options on the market? Here's your quick guide to the features that each of the top vendors can offer you.
It’s worth noticing that most vendors don’t publicly share their pricing, so the only way to get a quote is to speak to a sales person. That being said, the average monthly cost of a SaaS Management platform is $2,500.
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ㅤ | BetterCloud | ||||||||||
Pricing | Starts at $120 /month | Starts at $495 /month | Starts at $1,250 /month | Starts at $410 /month | Starts at $3,000 /month | Starts at $2,300 /month | ❌ Via Sales call only | ❌ Via Sales call only | ❌ Via Sales call only | ❌ Via Sales call only | ❌ Via Sales call only |
Free Trial | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Free Tier | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ✅ | ❌ | ❌ | ❌ | ❌ |
Billing | Monthly or Yearly | Monthly or Yearly | Yearly | Monthly or Yearly | ❌ Not publicly disclosed | ❌ Not publicly disclosed | ❌ Not publicly disclosed | ❌ Not publicly disclosed | ❌ Not publicly disclosed | ❌ Not publicly disclosed | ❌ Not publicly disclosed |
Self-service onboarding / offboarding | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Best for | SMBs, Startups, Marketing Agencies | SMBs, Startups, Marketing Agencies | Large Enterprises, SMBs, Startups | Large Enterprises, SMBs, Startups | Large Enterprises | Large Enterprises | Large Enterprises, SMBs | Large Enterprises | Large Enterprises | Large Enterprises | Large Enterprises |
Subscription Tracking | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Usage Tracking | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Tech Stack Analytics | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Tech Stack Visualisation | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Employee Sentiment | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ | ✅ | ❌ | ❌ | ❌ | ❌ |
Weekly Email Digests | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
Vendor Research & Discovery | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ |
Renewal Management | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ |
Software Procurement Workflow | ❌ | ❌ | ❌ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ |
User-friendly Interface | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ❌ |
3rd Party Integrations (eg. AWS, Xero, Zoom) | ❌ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Leading SaaS Management Platforms List
G2 Track
Overview:
Part of G2, the popular online platform and community-driven software review site, G2 Track is a platform that specialises in SaaS management solutions, ideally tailored for enterprises and mid-sized businesses. G2 Track provides tools and services that enable businesses in these categories to gain better visibility into their software expenditures, monitor usage, and ensure compliance with licensing agreements.
Best For:
Ideal for enterprises looking for a comprehensive solution to streamline their SaaS purchase flow, enforce security and maintain IT compliance.
Pricing: Not publicly disclosed, only available via Sales phone call. Free tier option.
Martechbase
Overview:
Martechbase is a practical SaaS management platform designed for marketing professionals. Its straightforward and user-friendly interface simplifies the management of MarTech stacks with features like pre-built tech stack analytics, renewal alerts, a searchable database for conducting vendor research, AI-driven recommendations, and a drag-and-drop interface for visualising your MarTech stack architecture.
Martechbase is significantly more cost-effective than the rest of SaaS management platforms in the market, making it an excellent choice for mid-sized enterprises and startups looking to optimise their SaaS operations while staying budget-conscious and compliant.
Best For:
Martechbase caters to marketing teams in enterprises but specially SMBs. It's also a suitable option for smaller startups and marketing agencies seeking an easy-to-use platform to manage their marketing software stack efficiently. It is particularly valuable for organisations with limited resources looking for a cost-effective solution to manage their software and subscription costs
Pricing: Martechbase offers a budget-friendly option at $120 per month (90% cheaper than the average SaaS management platform). There is a free tier available, as well as a free trial of the paid version.
You can start your 14-day Free Trial with Martechbase right here — No IT setup needed.
CabinetM
Overview:
CabinetM is a MarTech management platform that helps businesses discover, evaluate, and manage their marketing technology stack. It provides a comprehensive directory of marketing tools and technologies, allowing users to compare and select the right solutions for their marketing needs. CabinetM also offers features for budget tracking and vendor management. A key feature in CabinetM’s product offering is SkillStack; a tool that allows companies to identify skill gaps within their teams.
Best For:
Marketing teams at large enterprises, SMBs and marketing agencies can benefit from CabinetM by gaining insights into their MarTech stacks and maintaining control over their marketing SaaS budgets.
Pricing: Starts at $495 /month.
Vendr
Overview:
Vendr offers a suite of tools and services that enable big enterprises to handle their SaaS procurement process and ensure strict adherence to licensing agreements. They empower businesses to make well-informed decisions when it comes to their SaaS investments.
One of Vendr's standout features is its ability to centralise and streamline the procurement process, which is particularly valuable for enterprises dealing with a large volume of software subscriptions. By leveraging Vendr's solutions, businesses can negotiate contracts more efficiently, control costs, and ensure compliance with licensing terms, ultimately leading to cost savings and improved operational efficiency.
Best For:
Vendr is better suited for enterprises looking to optimise their SaaS management, maintain compliance, and make data-driven decisions to enhance their software operations. Their solutions offer a comprehensive approach to managing the complexities of software procurement and management at a large scale.
Pricing: Starts at $3,000 /month
Zylo
Overview:
Zylo is a company specialising in SaaS management solutions, primarily catering to enterprises and large organisations. It provides a comprehensive suite of tools and services that enable organisations to effectively track, manage, and optimise their software expenditures. They offer robust features for monitoring usage, ensuring compliance with licensing agreements, and enhancing overall SaaS management efficiency.
One of Zylo's notable strengths is its ability to centralise software-related data, making it a valuable resource for enterprises with diverse and complex software portfolios. By leveraging Zylo's solutions, businesses can negotiate contracts more effectively, control costs, and make informed decisions regarding their SaaS investments.
Best For:
Zylo is particularly well-suited for large enterprises seeking to streamline their SaaS management processes, maintain compliance, and achieve cost savings through optimised software operations. Their solutions provide the tools and insights needed to manage software subscriptions at scale and improve the overall efficiency of SaaS procurement and management.
Pricing: Not publicly disclosed, only available via Sales phone call.
Zluri
Overview:
Zluri is a software management and optimisation platform designed to help businesses of all sizes gain control over their software subscriptions and expenditures. The platform offers features and capabilities that cater to both large enterprises and SMBs, making it a versatile choice for various organisations.
One aspects that differentiates Zluri is its vast range of connections with 800+ of the world's most popular apps.
Best For: Large enterprises and SMBs.
Pricing: Not publicly disclosed, only available via Sales phone call.
Torii
Overview
Torii is a SaaS management platform that streamlines the process of managing and optimising software subscriptions for businesses. The platform provides a centralised dashboard where organisations can track and control their various software licenses, subscriptions, and expenditures.
Torii helps businesses identify unused or redundant software, monitor spending, and negotiate better deals with software vendors. It also offers features like user access management and automated onboarding and offboarding of employees from software applications.
Best For:
Torii's robust features and scalability make it an ideal choice for larger companies looking to gain better control over their software spend. Small and medium-sized businesses may find Torii's capabilities excessive for their needs, as they may not require such comprehensive management tools.
Pricing: Not publicly disclosed, only available via Sales phone call.
BetterCloud
Overview:
Bettercloud is a cloud-native SaaS management platform for IT teams. Designed to enhance security, compliance, and automation for cloud-based applications, it focuses primarily on managing and securing SaaS applications like Google Workspace, Microsoft 365, and Dropbox. Bettercloud enables organizsations to monitor user activities, enforce security policies, automate routine tasks, and ensure compliance with industry regulations. It offers features like data loss prevention (DLP), user access controls, and automated workflows for IT administration.
Best For:
Bettercloud is optimised for IT teams at large enterprises that heavily rely on cloud-based SaaS applications for their daily operations. Large enterprises with multiple SaaS tools and a need for robust security and compliance management will benefit from Bettercloud's advanced features.
Pricing: Not publicly disclosed, only available via Sales phone call.
Cledara
Overview:
Cledara is a spend management platform tailored to help businesses efficiently manage their software and subscription expenses. It offers tools to track, optimise, and control spending on various subscriptions, including SaaS, cloud services, and more. Cledara provides insights into expenses, identifies unused subscriptions, and centralises subscription payments, making it easier for companies to manage their budgets effectively.
Best For:
Cledara is a good choice for SMBs and startups that are focused on keeping their subscription expenses in check. Large enterprises with complex software needs may find Cledara's features somewhat basic, as they might require more advanced management tools for their extensive software stacks.
Pricing: Starts at $410 /month
Viio
Overview:
Viio is a SaaS management platform that focuses on app discovery, spend & license management and usage optimisation. It offers simple features to help organisations reduce SaaS costs and improve budget visibility. Additionally, the company offers specific solutions around procurement and business operations like SaaS negotiation services.
Best For:
Viio is best suited for both large enterprises and SMBs that have substantial SaaS expenses. Large enterprises in particular with numerous tools and complex contracts can benefit from Viio's comprehensive SaaS negotiation capabilities, helping them manage costs and ensure compliance.
Pricing: Starts at $15,000 /year (circa $1,250 /month).
Vertice
Overview:
Vertice is a SaaS management platform designed to assist organisations in efficiently managing their software subscriptions and licenses across multiple departments. It provides a centralised dashboard where businesses can gain visibility into their software stack, track spending, optimise license usage, and ensure compliance with software vendors' terms. Like many of its competitors, Vertice offers features such as expense tracking, usage analytics, and contract management, all aimed at simplifying SaaS management and reducing unnecessary costs.
Best For:
Partially due to its pricing, Vertice is a better choice for large enterprises seeking a comprehensive SaaS management solution. Large enterprises with extensive software portfolios and complex licensing agreements can benefit from Vertice's advanced capabilities to gain control over their software spending, not just for marketing departments but also Finance, Sales, Procurement, IT and HR.
Pricing: Starts at $30,000 /year
Conclusion
Choosing the right SaaS management platform is a crucial decision for any organisation looking to optimise its software operations, control costs, and ensure compliance. The diverse range of options available in the market, each with its own unique strengths and specialisations, offers businesses the opportunity to find a solution that aligns perfectly with their specific needs and objectives.
Whether you're a large enterprise with complex software portfolios, a mid-sized business seeking cost-efficient solutions, or a startup looking to keep subscription expenses in check, there's a SaaS management platform that can meet your requirements.
From comprehensive options like G2 Track, Vendr, and Zylo tailored for large enterprises, to user-friendly and budget-friendly choices like Martechbase, Cledara, and Viio, the right platform can make a significant difference in streamlining your software operations and maximising your ROI.
Remember, the ideal SaaS management platform isn't just a tool; it's a strategic asset that can transform how your organisation harnesses the power of software in today's dynamic business landscape. So, take your time, explore the options, and choose wisely to unlock the full potential of your technology investments.
Ready to audit your MarTech stack? Get your free Martechbase dashboard right here.
Written by
Agustín Rejón
Agu Rejón is the Founder of Martechbase. He has worked in B2B Marketing Operations and Performance Marketing for more than 10 years and is fascinated by the role of technology in marketing and sales.
